Thursday, June 18, 2009

Keeping in Touch - Resources to Help You

Thank you to the brave souls who participated in our short survey on non-profit needs. We found your responses helpful. It's clear from the small sample that everyone sees the need for realistic fundraising goals and budgeting to be able to reach your targets. Other needs include assistance designing new ways of reaching your members and prospects and preparing Board members and volunteers to help the organization.

If you did not take the survey but would like to add your own "two cents" to the dialogue, please email me or comment on this post!

Here are some current links for those working on land conservation or other enviro projects:

The summer 2009 issue of "Saving Land" - the Land Trust Alliance magazine - is filled with news you should know about. The online version is now available for download. It includes a two page spread on the major social networking venues and how they can be applied to your organization.

One of the tools mentioned is the photo sharing site flickr. Here's a new photo group I created for photos of Franklin, Massachusetts and one for the Taunton River Watershed that has many outstanding photographs of the now officially Wild and Scenic Taunton River.

A flickr photo pool is basically an online location for people interested in one place, one activity, or an artistic idea to share their images. Some groups have thousands of members and images. If your organization has even a few members who care about the mission, events and activities you sponsor, it's a fun way for them to share person-to-person without going through your hierarchy.

The first step is to create a free flickr account for someone in your organization - a volunteer or staff - and share a few photos on the web. You have the flexibility to set the copyright protections using standard Creative Commons choices. (You can also restrict access to your family or friends if you want to use flickr as a personal or family photo sharing site.)

Once your flickr page has been started, you can then search for other photos already on flickr that relate to your location or your group's issue. Comment on the ones you like to give feedback to the photog!

When you're ready, you can then join groups set up by others and very easily create a group just for your location or cause. Add your own photos to your new group and then invite others to link their photos. And you're off!

Flickr has a very good Help section that will provide initial FAQ and search tools for assistance.

Of course, if you would like help with all of this, please let me know!

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